The age group of makeup came into its golden age in the 1950’s. For the very first time, unknown models started to rival the big Hollywood names in becoming the ‘face’ of makeup brands. In Britain Gala of London marketed a real sense of Haute Couture with their makeup range. For original downloadable 1950’s makeup manuals – visit Vintage Makeup Guides.
Skin improvement cosmetics started to sell as fast as the old traditional ‘face color’. The consumer race was on to create the perfect youngsters preserving makeup products. In 1949-50-Hazel Bishop revealed to much excitement the first non-smear lipstick. Revlon followed this with their own by own non-smear lipstick’ in 1953. The ruling shades were pastels in the 1950’s and pink lipstick changed the reds for a time as the lip color of choice – especially among young women. Audrey Hepburn declared that she “believed in red once!” and who could argue with Audrey? A much heavier makeup look for the facial skin was in order with liquid foundations and loose powder showing up on dressing dining tables again.
The eyes shadow look of this decade was a lot more minimal than in prior decades, eye-shadows now formulated with shimmer and an enormous palette of colors. Revlon produced ‘eye-shadow palettes’ with two or three shades to create a specific look. A soft but particular eye range and eyebrows a darker color than the natural somewhat. A really glamorous decade for women’s makeup. A thick creamy application of foundation and flesh …
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