The age group of makeup came into its golden age in the 1950’s. For the very first time, unknown models started to rival the big Hollywood names in becoming the ‘face’ of makeup brands. In Britain Gala of London marketed a real sense of Haute Couture with their makeup range. For original downloadable 1950’s makeup manuals – visit Vintage Makeup Guides.
Skin improvement cosmetics started to sell as fast as the old traditional ‘face color’. The consumer race was on to create the perfect youngsters preserving makeup products. In 1949-50-Hazel Bishop revealed to much excitement the first non-smear lipstick. Revlon followed this with their own by own non-smear lipstick’ in 1953. The ruling shades were pastels in the 1950’s and pink lipstick changed the reds for a time as the lip color of choice – especially among young women. Audrey Hepburn declared that she “believed in red once!” and who could argue with Audrey? A much heavier makeup look for the facial skin was in order with liquid foundations and loose powder showing up on dressing dining tables again.
The eyes shadow look of this decade was a lot more minimal than in prior decades, eye-shadows now formulated with shimmer and an enormous palette of colors. Revlon produced ‘eye-shadow palettes’ with two or three shades to create a specific look. A soft but particular eye range and eyebrows a darker color than the natural somewhat. A really glamorous decade for women’s makeup. A thick creamy application of foundation and flesh colored powders to create.
Eyebrows still a natural look but more tapered and feminine. Rouges were less emphasized than in the 1940’s. If there was a color to establish the 1950’s – it has to be pink. Pink hues in shadows and reddish pink lipsticks. Grace Kelly – the classic 1950’s face. Foundation – A cream ivory bottom, and cream or liquid base close to natural pores and skin.
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Powders – brushed on flesh-colored powder to create. Eyes – simple shadows on lid – taped out to shimmering pale brow. Lashes – subtle and usually applied to the top of the lashes. Rouges – pastel and rose colors applied to the apple of the cheek. Lips – many tutorials advised developing a ‘smile’ impact with lipsticks.
Mascara from brand market leaders such as Maybelline was an imperative beauty to have in your handbag. Plenty of newly patented aesthetic tools like eyelash curlers and eyebrow stencils helped young women achieve the look of whatever starlet got their fancy. The Cat eye-line or the winged tip which defines the existing vintage pinup look – such a very simple innovation, added real glamour to a ladies’ eye and was preferred by women to a heavy eye shadow look often. Vintage Makeup Guides – The 1950s Look. 1950’s Makeup and Beauty – Pinterest. Classic Beauty – THE ANNALS of Makeup. Duke Library – 1950s Makeup Ads.